usability pays

integrating the ipod to itunes and keeping it simple...is the sucess of the ipod.
who would want to buy an mp3 player...and download softwares to add and delete songs from their comps...not me.

clipped from news.bbc.co.uk

iPods and Macs lift Apple profits

iPod sales see no signs of slowing Apple sold more than 10.5 million iPods in the first three months of 2007, helping the US technology firm to record an 88% increase in profits.